About this page
WallStPal explains public SEC filings and congressional stock trade reports in plain English. Nothing is for sale; the site is free and supported by ads.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- 13F
- A quarterly list of U.S. stocks held by an investment manager with more than $100 million, filed within 45 days after each quarter ends.
- STOCK Act
- A 2012 law that requires members of Congress to report stock trades by themselves, a spouse or a dependent child within 45 days.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
We read the long, boring forms that grown-ups file with the government and tell you what they say in normal words.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Marc Benioff
Founder, chairman and CEO of Salesforce
- Full name
- Marc Russell Benioff
- Born
- 1964, San Francisco, California
- Latest filing
- Apr 23, 2026
Who is Marc Benioff?
Benioff spent 13 years at Oracle before founding Salesforce in 1999, selling business software over the internet instead of on disks. Salesforce became the largest maker of customer-relationship software. He and his wife Lynne bought Time magazine in 2018.
Stock they own
| Stock | Shares | Price | Value | 52-week change |
|---|---|---|---|---|
| CRM Salesforce, Inc. | 21,934,486 | $234.02 | $5.13B | −$206.4M (−3.9%) |
Shares are the amounts reported as owned after their latest Form 4 for each company, directly and through trusts or other entities. Value uses the latest weekly price we hold. The 52-week change is what the same number of shares gained or lost in value; it is not their profit, because founders' cost is not disclosed and options and other holdings are not included.
Their trades on the chart
Each purchase (▲) and sale (▼) on the stock's weekly price. Green worked out (a purchase that rose, or a sale before a fall), red went against them, and hollow markers are purchases still held.
- ▼ SaleNov 3, 2025−8.5%sold before a fall
- ▼ SaleNov 3, 2025−9.3%sold before a fall
- ▼ SaleNov 3, 2025−9.5%sold before a fall
- ▼ SaleNov 3, 2025−10.0%sold before a fall
Purchases and sales
| Date | Stock | Type | Shares | Price | Value | How it went |
|---|---|---|---|---|---|---|
| Nov 3, 2025 | CRM | ▼ SELL10b5-1 | 17 | $255.76 | $4K | −8.5% since |
| Nov 3, 2025 | CRM | ▼ SELL10b5-1 | 12 | $257.92 | $3K | −9.3% since |
| Nov 3, 2025 | CRM | ▼ SELL10b5-1 | 24 | $258.57 | $6K | −9.5% since |
| Nov 3, 2025 | CRM | ▼ SELL10b5-1 | 50 | $259.92 | $13K | −10.0% since |
| Nov 3, 2025 | CRM | ▼ SELL10b5-1 | 19 | $260.73 | $5K | −10.2% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 115 | $254.08 | $29K | −7.9% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 222 | $255.50 | $57K | −8.4% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 764 | $257.02 | $196K | −8.9% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 232 | $257.91 | $60K | −9.3% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 156 | $258.81 | $40K | −9.6% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 491 | $260.42 | $128K | −10.1% since |
| Oct 31, 2025 | CRM | ▼ SELL10b5-1 | 270 | $261.32 | $71K | −10.4% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 72 | $250.41 | $18K | −6.5% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 132 | $251.45 | $33K | −6.9% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 72 | $252.53 | $18K | −7.3% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 34 | $254.24 | $9K | −8.0% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 276 | $256.47 | $71K | −8.8% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 858 | $257.30 | $221K | −9.0% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 698 | $258.29 | $180K | −9.4% since |
| Oct 30, 2025 | CRM | ▼ SELL10b5-1 | 108 | $258.93 | $28K | −9.6% since |
| Oct 29, 2025 | CRM | ▼ SELL10b5-1 | 85 | $250.19 | $21K | −6.5% since |
| Oct 29, 2025 | CRM | ▼ SELL10b5-1 | 701 | $251.39 | $176K | −6.9% since |
| Oct 29, 2025 | CRM | ▼ SELL10b5-1 | 977 | $252.16 | $246K | −7.2% since |
| Oct 29, 2025 | CRM | ▼ SELL10b5-1 | 487 | $253.03 | $123K | −7.5% since |
| Oct 28, 2025 | CRM | ▼ SELL10b5-1 | 291 | $254.59 | $74K | −8.1% since |
| Oct 28, 2025 | CRM | ▼ SELL10b5-1 | 223 | $255.60 | $57K | −8.4% since |
| Oct 28, 2025 | CRM | ▼ SELL10b5-1 | 376 | $256.72 | $97K | −8.8% since |
| Oct 28, 2025 | CRM | ▼ SELL10b5-1 | 1,216 | $257.88 | $314K | −9.3% since |
| Oct 28, 2025 | CRM | ▼ SELL10b5-1 | 144 | $258.37 | $37K | −9.4% since |
| Oct 27, 2025 | CRM | ▼ SELL10b5-1 | 1,475 | $255.79 | $377K | −8.5% since |
| Oct 27, 2025 | CRM | ▼ SELL10b5-1 | 686 | $256.69 | $176K | −8.8% since |
| Oct 27, 2025 | CRM | ▼ SELL10b5-1 | 89 | $257.54 | $23K | −9.1% since |
| Oct 24, 2025 | CRM | ▼ SELL10b5-1 | 1,221 | $254.81 | $311K | −8.2% since |
| Oct 24, 2025 | CRM | ▼ SELL10b5-1 | 569 | $255.60 | $145K | −8.4% since |
| Oct 24, 2025 | CRM | ▼ SELL10b5-1 | 118 | $256.88 | $30K | −8.9% since |
| Oct 24, 2025 | CRM | ▼ SELL10b5-1 | 342 | $257.68 | $88K | −9.2% since |
| Oct 23, 2025 | CRM | ▼ SELL10b5-1 | 948 | $254.86 | $242K | −8.2% since |
| Oct 23, 2025 | CRM | ▼ SELL10b5-1 | 636 | $255.69 | $163K | −8.5% since |
| Oct 23, 2025 | CRM | ▼ SELL10b5-1 | 666 | $256.63 | $171K | −8.8% since |
| Oct 22, 2025 | CRM | ▼ SELL10b5-1 | 317 | $257.15 | $82K | −9.0% since |
| Oct 22, 2025 | CRM | ▼ SELL10b5-1 | 635 | $258.11 | $164K | −9.3% since |
| Oct 22, 2025 | CRM | ▼ SELL10b5-1 | 542 | $259.17 | $140K | −9.7% since |
| Oct 22, 2025 | CRM | ▼ SELL10b5-1 | 592 | $260.14 | $154K | −10.0% since |
| Oct 22, 2025 | CRM | ▼ SELL10b5-1 | 164 | $261.43 | $43K | −10.5% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 120 | $254.94 | $31K | −8.2% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 420 | $257.48 | $108K | −9.1% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 26 | $258.62 | $7K | −9.5% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 59 | $260.20 | $15K | −10.1% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 85 | $261.77 | $22K | −10.6% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 389 | $263.47 | $102K | −11.2% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 850 | $264.26 | $225K | −11.4% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 204 | $265.02 | $54K | −11.7% since |
| Oct 21, 2025 | CRM | ▼ SELL10b5-1 | 97 | $266.61 | $26K | −12.2% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 120 | $244.76 | $29K | −4.4% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 60 | $247.05 | $15K | −5.3% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 213 | $248.24 | $53K | −5.7% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 90 | $249.27 | $22K | −6.1% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 100 | $250.75 | $25K | −6.7% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 271 | $252.31 | $68K | −7.3% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 436 | $253.35 | $110K | −7.6% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 855 | $254.31 | $217K | −8.0% since |
| Oct 20, 2025 | CRM | ▼ SELL10b5-1 | 105 | $255.07 | $27K | −8.3% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 513 | $243.07 | $125K | −3.7% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 961 | $243.95 | $234K | −4.1% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 322 | $244.91 | $79K | −4.4% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 230 | $246.49 | $57K | −5.1% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 110 | $247.87 | $27K | −5.6% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 42 | $249.33 | $10K | −6.1% since |
| Oct 17, 2025 | CRM | ▼ SELL10b5-1 | 72 | $250.11 | $18K | −6.4% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 104 | $243.57 | $25K | −3.9% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 351 | $245.28 | $86K | −4.6% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 467 | $246.20 | $115K | −4.9% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 457 | $247.12 | $113K | −5.3% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 90 | $248.19 | $22K | −5.7% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 119 | $249.28 | $30K | −6.1% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 20 | $249.89 | $5K | −6.4% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 105 | $251.86 | $26K | −7.1% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 294 | $252.83 | $74K | −7.4% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 217 | $253.76 | $55K | −7.8% since |
| Oct 16, 2025 | CRM | ▼ SELL10b5-1 | 26 | $255.26 | $7K | −8.3% since |
| Oct 15, 2025 | CRM | ▼ SELL10b5-1 | 629 | $236.61 | $149K | −1.1% since |
| Oct 15, 2025 | CRM | ▼ SELL10b5-1 | 611 | $237.76 | $145K | −1.6% since |
| Oct 15, 2025 | CRM | ▼ SELL10b5-1 | 175 | $238.49 | $42K | −1.9% since |
| Oct 15, 2025 | CRM | ▼ SELL10b5-1 | 403 | $239.63 | $97K | −2.3% since |
| Oct 15, 2025 | CRM | ▼ SELL10b5-1 | 432 | $240.55 | $104K | −2.7% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 170 | $239.94 | $41K | −2.5% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 278 | $241.67 | $67K | −3.2% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 377 | $243.17 | $92K | −3.8% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 725 | $244.05 | $177K | −4.1% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 227 | $245.19 | $56K | −4.6% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 309 | $246.05 | $76K | −4.9% since |
| Oct 14, 2025 | CRM | ▼ SELL10b5-1 | 164 | $247.12 | $41K | −5.3% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 164 | $243.10 | $40K | −3.7% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 607 | $244.24 | $148K | −4.2% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 574 | $245.00 | $141K | −4.5% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 188 | $246.00 | $46K | −4.9% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 15 | $246.66 | $4K | −5.1% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 190 | $248.34 | $47K | −5.8% since |
| Oct 13, 2025 | CRM | ▼ SELL10b5-1 | 512 | $248.88 | $127K | −6.0% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 720 | $241.71 | $174K | −3.2% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 719 | $242.41 | $174K | −3.5% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 134 | $244.10 | $33K | −4.1% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 173 | $245.29 | $42K | −4.6% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 292 | $246.66 | $72K | −5.1% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 157 | $247.97 | $39K | −5.6% since |
| Oct 10, 2025 | CRM | ▼ SELL10b5-1 | 55 | $248.55 | $14K | −5.8% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 163 | $237.94 | $39K | −1.6% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 134 | $239.41 | $32K | −2.3% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 124 | $240.35 | $30K | −2.6% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 164 | $241.78 | $40K | −3.2% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 162 | $242.52 | $39K | −3.5% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 308 | $243.79 | $75K | −4.0% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 928 | $244.74 | $227K | −4.4% since |
| Oct 9, 2025 | CRM | ▼ SELL10b5-1 | 267 | $245.42 | $66K | −4.6% since |
| Oct 8, 2025 | CRM | ▼ SELL10b5-1 | 125 | $236.81 | $30K | −1.2% since |
| Oct 8, 2025 | CRM | ▼ SELL10b5-1 | 258 | $238.31 | $61K | −1.8% since |
| Oct 8, 2025 | CRM | ▼ SELL10b5-1 | 795 | $239.72 | $191K | −2.4% since |
| Oct 8, 2025 | CRM | ▼ SELL10b5-1 | 1,039 | $240.53 | $250K | −2.7% since |
| Oct 8, 2025 | CRM | ▼ SELL10b5-1 | 33 | $241.28 | $8K | −3.0% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 340 | $238.35 | $81K | −1.8% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 1,057 | $239.18 | $253K | −2.2% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 410 | $239.96 | $98K | −2.5% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 81 | $241.20 | $20K | −3.0% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 35 | $241.97 | $8K | −3.3% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 85 | $243.29 | $21K | −3.8% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 41 | $244.41 | $10K | −4.3% since |
| Oct 7, 2025 | CRM | ▼ SELL10b5-1 | 157 | $246.36 | $39K | −5.0% since |
"How it went": for a purchase, the change from the price paid to the price at their next sale of the same stock ("at sale") or to the latest price ("still held"). For a sale, the stock's change since; a fall means the sale came before a drop. Uses the prices in the filings and our latest weekly price.
Gifts, option exercises and other changes
| Date | Stock | What happened | Shares | Owned after |
|---|---|---|---|---|
| Apr 22, 2026 | CRM | Shares withheld for tax | 22,560 | 11,934,486 |
| Mar 22, 2026 | CRM | Received as pay | 45,474 | 11,957,046 |
| Jan 13, 2026 | CRM | Exercised options | 1 | 11,911,572 |
| Nov 3, 2025 | CRM | Exercised options | 122 | 11,911,693 |
| Oct 31, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 30, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 29, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 28, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 27, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 24, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 23, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 22, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 21, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 20, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 17, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 16, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 15, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 14, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 13, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 10, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 9, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 8, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
| Oct 7, 2025 | CRM | Exercised options | 2,250 | 11,913,821 |
Examples
Founders often sell stock on a schedule set months in advance (a 10b5-1 plan) to pay taxes or diversify, so a sale is not always a sign of doubt. A large open-market purchase with their own money is rarer and usually says more. In January 2016, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million, and the purchase was widely read as confidence in the bank.
Explain it like I'm 13
Imagine the founder of your favorite game company owns a giant pile of its shares. Each time they sell some, give some away, or buy more, they must tell the government within two business days. This page adds up those notes so you can see how big the pile is and what they have been doing with it.
From public SEC filings. Information, not investment advice. Values are estimates at the latest weekly price.