Asana, Inc. (ASAN): Insider Trades and Fund Holdings
In the past 12 months, Asana, Inc. insiders reported 0 open-market purchases worth $0 and 10 sales worth $5.24M; 7 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Oct 22, 2026Insider saleCEO Daniel Mark Rogers sold $226,597 under a 10b5-1 plan
- Oct 22, 2026Planned saleVERONICA SOSA (officer) filed notice to sell about $358,626 around Oct 22, 2026
- Oct 22, 2026Planned saleDAN ROGERS (director, officer) filed notice to sell about $217,813 around Oct 22, 2026
- Oct 9, 2026Insider saleCEO Daniel Mark Rogers sold $180,900 under a 10b5-1 plan
- Oct 9, 2026Planned saleDAN ROGERS (director, officer) filed notice to sell about $177,867 around Oct 9, 2026
- Sep 30, 2026Insider saleSecretary Katie Marie Colendich sold $54,656 (2 days after: executive or director change)
- Sep 30, 2026Planned saleKATIE COLENDICH (officer) filed notice to sell about $54,656 around Sep 30, 2026
- Sep 28, 2026NewsCompany reported: Executive or director change
- Sep 23, 2026Insider saleCFO Aziz Megji sold $29,866
- Sep 23, 2026Planned saleAZIZ MEGJI (officer) filed notice to sell about $29,274 around Sep 23, 2026
- Sep 22, 2026Insider saleCEO Daniel Mark Rogers sold $1.4 million under a 10b5-1 plan
- Sep 22, 2026Insider saleSecretary Katie Marie Colendich sold $82,791 under a 10b5-1 plan
- Sep 22, 2026Planned saleDAN ROGERS (director, officer) filed notice to sell about $1.4 million around Sep 22, 2026
- Sep 22, 2026Planned saleKATIE COLENDICH (officer) filed notice to sell about $82,789 around Sep 22, 2026
- Sep 21, 2026Insider saleCEO Daniel Mark Rogers sold $2.9 million under a 10b5-1 plan
- Sep 21, 2026Insider saleCFO Aziz Megji sold $337,640
- Sep 21, 2026Insider saleSecretary Katie Marie Colendich sold $70,835 under a 10b5-1 plan
- Sep 3, 2026NewsCompany reported: Quarterly or annual results
- Aug 28, 2026NewsCompany reported: Executive or director change
- Aug 27, 2026Insider saleCEO Daniel Mark Rogers sold $16,550 under a 10b5-1 plan
- Aug 27, 2026Planned saleDAN ROGERS (director, officer) filed notice to sell about $15,623 around Aug 27, 2026
- Aug 20, 2026Planned saleLORRIE NORRINGTON (director) filed notice to sell about $586,505 around Aug 20, 2026
- Jun 30, 2026FundRenaissance Technologies added 1699% in Q2 2026 (13F filed Aug 13, 2026)
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 23, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 23 | Daniel Mark RogersCEO | ▼ SELL10b5-1 | $227K |
| Oct 13 | Daniel Mark RogersCEO | ▼ SELL10b5-1 | $181K |
| Oct 2 | Katie Marie ColendichSecretary | ▼ SELL | $55K |
| Sep 23 | Daniel Mark RogersCEO | ▼ SELL10b5-1 | $2.87M |
| Sep 23 | Daniel Mark RogersCEO | ▼ SELL10b5-1 | $1.37M |
| Sep 23 | Aziz MegjiCFO | ▼ SELL | $338K |
| Sep 23 | Katie Marie ColendichSecretary | ▼ SELL10b5-1 | $83K |
| Sep 23 | Katie Marie ColendichSecretary | ▼ SELL10b5-1 | $71K |
| Sep 23 | Aziz MegjiCFO | ▼ SELL | $30K |
| Aug 28 | Daniel Mark RogersCEO | ▼ SELL10b5-1 | $17K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Daniel Mark Rogers | CEO | 0 | $0 | 5 | $4.66M |
| Katie Marie Colendich | Secretary | 0 | $0 | 3 | $208K |
| Aziz Megji | CFO | 0 | $0 | 2 | $368K |
Buybacks and executive pay
Asana, Inc. spent $132.2 million buying back its own shares in 2025.
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
Tracked funds that report ASAN
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Renaissance Technologies | 1,689,539 | $11.8M | ▲ +1698.5% |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →