About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Honest Company, Inc. (HNST) Insider Trading
10 open-market trades reported since Aug 24, 2026: 0 purchases worth $0 and 10 sales worth $1.04M.
By insider
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Thomas Sternweis | SVP | 0 | $0 | 3 | $291K |
| Carla Vernon | CEO | 0 | $0 | 1 | $588K |
| Brendan Sheehey | General Counsel | 0 | $0 | 1 | $48K |
| Dorria L. Ball | Chief People Officer | 0 | $0 | 1 | $34K |
| Jonathan Mayle | SVP | 0 | $0 | 1 | $31K |
| Von Kunssberg Etienne | SVP | 0 | $0 | 2 | $36K |
| Curtiss James Bruce III | Chief Fin. & Operating Officer | 0 | $0 | 1 | $16K |
All trades
| Filed | Insider | Type | Value | 3 mo. after |
|---|---|---|---|---|
| Oct 9 | Thomas SternweisSVP | ▼ SELL | $123K | |
| Sep 15 | Thomas SternweisSVP | ▼ SELL10b5-1 | $137K | |
| Aug 24 | Carla VernonCEO | ▼ SELL10b5-1 | $588K | |
| Aug 24 | Brendan SheeheyGeneral Counsel | ▼ SELL10b5-1 | $48K | |
| Aug 24 | Dorria L. BallChief People Officer | ▼ SELL10b5-1 | $34K | |
| Aug 24 | Thomas SternweisSVP | ▼ SELL10b5-1 | $32K | |
| Aug 24 | Jonathan MayleSVP | ▼ SELL10b5-1 | $31K | |
| Aug 24 | Von Kunssberg EtienneSVP | ▼ SELL10b5-1 | $23K | |
| Aug 24 | Curtiss James Bruce IIIChief Fin. & Operating Officer | ▼ SELL10b5-1 | $16K | |
| Aug 24 | Von Kunssberg EtienneSVP | ▼ SELL10b5-1 | $13K |