About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Wix.com Ltd. (WIX): Insider Trades and Fund Holdings
In the past 12 months, Wix.com Ltd. insiders reported 8 open-market purchases worth $186K and 11 sales worth $3.35M; 3 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Sep 2, 2026Planned saleAvishai Abrahami (officer) filed notice to sell about $57,716 around Sep 1, 2026
- Sep 2, 2026Planned saleNir Zohar (officer) filed notice to sell about $33,182 around Sep 1, 2026
- Sep 1, 2026Insider saleCEO Avishai Abrahami sold $67,355
- Sep 1, 2026Insider saleCMO Omer Shai sold $46,550
- Sep 1, 2026Insider saleChief People Officer Shelly B. Meyer sold $45,505
- Sep 1, 2026Insider saleCFO Lior Shemesh sold $43,320
- Sep 1, 2026Insider salePresident Nir Zohar sold $61,465
- Sep 1, 2026Insider saleCTO Yaniv Even-Haim sold $30,400
- Aug 31, 2026Insider buyCEO Avishai Abrahami bought $42,462
- Aug 31, 2026Insider buyCMO Omer Shai bought $29,346
- Aug 31, 2026Insider buyChief People Officer Shelly B. Meyer bought $28,687
- Aug 31, 2026Insider buyCFO Lior Shemesh bought $27,310
- Aug 31, 2026Insider buyPresident Nir Zohar bought $38,749
- Aug 31, 2026Insider buyCTO Yaniv Even-Haim bought $19,165
- Aug 27, 2026Insider saleDirector Ron Gutler sold $488,432 under a 10b5-1 plan
- Aug 27, 2026Planned saleRon Gutler (director) filed notice to sell about $470,534 around Aug 27, 2026
- Aug 25, 2026Insider salePresident Nir Zohar sold $2.5 million under a 10b5-1 plan
- Aug 25, 2026Planned saleNir Zohar (officer) filed notice to sell about $2.5 million around Aug 25, 2026
- Aug 24, 2026Insider salePresident Nir Zohar sold $83,063 under a 10b5-1 plan
- Aug 24, 2026Planned saleNir Zohar (officer) filed notice to sell about $79,936 around Aug 24, 2026
- Jun 30, 2026FundBridgewater Associates cut 70% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundSoros Fund Management cut 86% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies cut 38% in Q2 2026 (13F filed Aug 13, 2026)
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Sep 2, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 2 | Avishai AbrahamiCEO | ▼ SELL | $62K |
| Sep 2 | Omer ShaiCMO | ▼ SELL | $47K |
| Sep 2 | Shelly B. MeyerChief People Officer | ▼ SELL | $46K |
| Sep 2 | Lior ShemeshCFO | ▼ SELL | $43K |
| Sep 2 | Avishai AbrahamiCEO | ▲ BUY | $39K |
| Sep 2 | Nir ZoharPresident | ▼ SELL | $36K |
| Sep 2 | Yaniv Even-HaimCTO | ▼ SELL | $30K |
| Sep 2 | Omer ShaiCMO | ▲ BUY | $29K |
| Sep 2 | Shelly B. MeyerChief People Officer | ▲ BUY | $29K |
| Sep 2 | Lior ShemeshCFO | ▲ BUY | $27K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Avishai Abrahami | CEO | 2 | $42K | 2 | $67K |
| Omer Shai | CMO | 1 | $29K | 1 | $47K |
| Shelly B. Meyer | Chief People Officer | 1 | $29K | 1 | $46K |
| Lior Shemesh | CFO | 1 | $27K | 1 | $43K |
| Nir Zohar | President | 2 | $39K | 4 | $2.63M |
| Yaniv Even-Haim | CTO | 1 | $19K | 1 | $30K |
| Ron Gutler | Director | 0 | $0 | 1 | $488K |
Buybacks and executive pay
Wix.com Ltd. spent $575 million buying back its own shares in 2025.
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
Tracked funds that report WIX
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| ValueAct Capital | 1,099,370 | $47.4M | No change |
| Renaissance Technologies | 355,349 | $16.1M | ▼ −38.3% |
| Soros Fund Management | 35,000 | $1.59M | ▼ −86.0% |
| Bridgewater Associates | 6,849 | $311K | ▼ −70.0% |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →