Director Sarah E. Farrell buys $6.5 million of Reddit, Inc. (RDDT)

Sarah E. Farrell, director of Reddit, Inc., bought 43,800 shares on the open market on February 10, 2026 at an average of $149.52 a share, for a total of $6.5 million. The purchase was reported to the SEC on Form 4 on February 12, 2026.

It is a new position: the filing shows no shares held directly before this purchase.

The purchase came after a fall: Reddit, Inc. stock was down 32.9% over the 13 weeks before.

In the 12 months up to this filing, Reddit, Inc. insiders reported 2 open-market purchases and 1 sale.

WallStPal Score: 62 out of 100, because of a brand-new position; a large purchase; the stock had fallen 32.9% in the 13 weeks before.

What happened next: after 1 month the stock was down 7.1% (4.5 points worse than the S&P 500); after 6 months the stock was up 8.1% (3.9 points worse than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

This one purchase is 88% of all insider buying at RDDT in the past year, the first open-market purchase by Sarah E. Farrell in our records, made after a 32.9% fall in 13 weeks, a setup where insider buying has historically mattered most. It is worth reading next to the company's own results and news before drawing conclusions.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Sarah E. Farrell helps run Reddit, Inc.. Spending $6.5 million of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all RDDT insider trades · Sarah E. Farrell's track record