CEO Anthony Noto buys $1 million of SoFi Technologies, Inc. (SOFI)

Anthony Noto, chief executive of SoFi Technologies, Inc., bought 56,000 shares on the open market on March 2, 2026 at an average of $17.88 a share, for a total of $1 million. The purchase was reported to the SEC on Form 4 on March 2, 2026.

It raised their holding by 0.5%, to 11,675,452 shares.

The purchase came after a fall: SoFi Technologies, Inc. stock was down 40.2% over the 13 weeks before.

2 other insiders also bought at least $10,000 of SOFI within 30 days, which makes this a cluster buy.

In the 12 months up to this filing, SoFi Technologies, Inc. insiders reported 3 open-market purchases and 3 sales.

WallStPal Score: 64 out of 100, because of a large purchase; 2 other insiders also bought; the stock had fallen 40.2% in the 13 weeks before; bought by a top executive.

What happened next: after 1 month the stock was down 14.8% (7.2 points worse than the S&P 500); after 3 months the stock was up 1.9% (8.4 points worse than the S&P 500); after 6 months the stock was up 1% (11.2 points worse than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

This one purchase is 83% of all insider buying at SOFI in the past year, the first open-market purchase by Anthony Noto in our records, made after a 40.2% fall in 13 weeks, a setup where insider buying has historically mattered most. It is worth reading next to the company's own results and news before drawing conclusions.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Anthony Noto helps run SoFi Technologies, Inc.. Spending $1 million of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all SOFI insider trades · Anthony Noto's track record