CEO Jeffrey Terry Green buys $58 million of Trade Desk, Inc. (TTD)

Jeffrey Terry Green, chief executive of Trade Desk, Inc., bought 2,314,304 shares on the open market on March 4, 2026 at an average of $25.08 a share, for a total of $58 million. The purchase was reported to the SEC on Form 4 on March 4, 2026.

It raised their holding by 63%, to 6,000,000 shares.

The purchase came after a fall: Trade Desk, Inc. stock was down 39.8% over the 13 weeks before.

Jeffrey Terry Green last bought TTD on March 3, 2026.

In the 12 months up to this filing, Trade Desk, Inc. insiders reported 3 open-market purchases and 0 sales.

WallStPal Score: 70 out of 100, because of raised their holding by 63%; a large purchase; the stock had fallen 39.8% in the 13 weeks before; bought by a top executive.

What happened next: after 1 month the stock was down 15.2% (7.6 points worse than the S&P 500); after 3 months the stock was down 14% (24.3 points worse than the S&P 500); after 6 months the stock was down 45.9% (58.1 points worse than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

The first open-market purchase by Jeffrey Terry Green in our records, made after a 39.8% fall in 13 weeks, a setup where insider buying has historically mattered most. It is worth reading next to the company's own results and news before drawing conclusions.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Jeffrey Terry Green helps run Trade Desk, Inc.. Spending $58 million of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all TTD insider trades · Jeffrey Terry Green's track record