Director David C. Novak buys $5.3 million of Versant Media Group, Inc. (VSNT)

David C. Novak, director of Versant Media Group, Inc., bought 143,000 shares on the open market on March 5, 2026 at an average of $36.85 a share, for a total of $5.3 million. The purchase was reported to the SEC on Form 4 on March 9, 2026.

It raised their holding by 919%, to 158,560 shares.

3 other insiders also bought at least $10,000 of VSNT within 30 days, which makes this a cluster buy.

In the 12 months up to this filing, Versant Media Group, Inc. insiders reported 1 open-market purchase and 0 sales.

WallStPal Score: 62 out of 100, because of raised their holding by 919%; a large purchase; 3 other insiders also bought.

What happened next: after 1 month the stock was up 0.5% (8.1 points better than the S&P 500); after 3 months the stock was up 9.1% (1.2 points worse than the S&P 500); after 6 months the stock was up 5.2% (7 points worse than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

The first open-market purchase by David C. Novak in our records. It is worth reading next to the company's own results and news before drawing conclusions.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

David C. Novak helps run Versant Media Group, Inc.. Spending $5.3 million of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all VSNT insider trades · David C. Novak's track record