Director Charles Bergh V buys $999,978 of lululemon athletica inc. (LULU)

Charles Bergh V, director of lululemon athletica inc., bought 6,090 shares on the open market on March 20, 2026 at an average of $164.20 a share, for a total of $999,978. The purchase was reported to the SEC on Form 4 on March 23, 2026.

It is a new position: the filing shows no shares held directly before this purchase.

The purchase came after a fall: lululemon athletica inc. stock was down 22% over the 13 weeks before.

1 other insider also bought at least $10,000 of LULU within 30 days, which makes this a cluster buy.

In the 12 months up to this filing, lululemon athletica inc. insiders reported 1 open-market purchase and 0 sales.

WallStPal Score: 61 out of 100, because of a brand-new position; a large purchase; 1 other insider also bought; the stock had fallen 22% in the 13 weeks before.

What happened next: after 1 month the stock was down 0.2% (2.8 points worse than the S&P 500); after 3 months the stock was down 27.7% (39.7 points worse than the S&P 500); after 6 months the stock was down 39.7% (55.1 points worse than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

The first open-market purchase by Charles Bergh V in our records, made after a 22% fall in 13 weeks, a setup where insider buying has historically mattered most. It is worth reading next to the company's own results and news before drawing conclusions.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Charles Bergh V helps run lululemon athletica inc.. Spending $999,978 of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all LULU insider trades · Charles Bergh V's track record