CEO Jason J. N. Potter buys $700,100 of Grocery Outlet Holding Corp. (GO)

Jason J. N. Potter, chief executive of Grocery Outlet Holding Corp., bought 110,252 shares on the open market on March 23, 2026 at an average of $6.35 a share, for a total of $700,100. The purchase was reported to the SEC on Form 4 on March 25, 2026.

It raised their holding by 19%, to 684,618 shares.

The purchase came after a fall: Grocery Outlet Holding Corp. stock was down 42.1% over the 13 weeks before.

1 other insider also bought at least $10,000 of GO within 30 days, which makes this a cluster buy.

Jason J. N. Potter last bought GO on March 19, 2026.

In the 12 months up to this filing, Grocery Outlet Holding Corp. insiders reported 7 open-market purchases and 3 sales.

WallStPal Score: 63 out of 100, because of a large purchase; 1 other insider also bought; the stock had fallen 42.1% in the 13 weeks before; bought by a top executive.

What happened next: after 1 month the stock was up 23% (13.5 points better than the S&P 500); after 3 months the stock was up 45.8% (30.7 points better than the S&P 500); after 6 months the stock was up 77.5% (60.1 points better than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

It is one of 7 insider purchases at GO in the past year, made after a 42.1% fall in 13 weeks, a setup where insider buying has historically mattered most. It is worth reading next to the company's own results and news before drawing conclusions.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Jason J. N. Potter helps run Grocery Outlet Holding Corp.. Spending $700,100 of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all GO insider trades · Jason J. N. Potter's track record