CEO Elliott Hill buys $1 million of NIKE, Inc. (NKE)

Elliott Hill, chief executive of NIKE, Inc., bought 23,660 shares on the open market on April 13, 2026 at an average of $42.27 a share, for a total of $1 million. The purchase was reported to the SEC on Form 4 on April 14, 2026.

It raised their holding by 9.8%, to 265,247 shares.

The purchase came after a fall: NIKE, Inc. stock was down 34.9% over the 13 weeks before.

3 other insiders also bought at least $10,000 of NKE within 30 days, which makes this a cluster buy.

In the 12 months up to this filing, NIKE, Inc. insiders reported 4 open-market purchases and 0 sales.

WallStPal Score: 68 out of 100, because of a large purchase; 3 other insiders also bought; the stock had fallen 34.9% in the 13 weeks before; bought by a top executive.

What happened next: after 3 months the stock was up 5% (6.1 points worse than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

It is one of 4 insider purchases at NKE in the past year, the first open-market purchase by Elliott Hill in our records, made after a 34.9% fall in 13 weeks, a setup where insider buying has historically mattered most. Insiders buy for many reasons and can be wrong; one purchase is a reason to look closer, not a reason to buy.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Elliott Hill helps run NIKE, Inc.. Spending $1 million of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all NKE insider trades · Elliott Hill's track record