Director James M. Kilts buys $991,480 of Simply Good Foods Co (SMPL)

James M. Kilts, director of Simply Good Foods Co, bought 80,000 shares on the open market on April 23, 2026 at an average of $12.39 a share, for a total of $991,480. The purchase was reported to the SEC on Form 4 on April 24, 2026.

It raised their holding by 86%, to 172,854 shares.

The purchase came after a fall: Simply Good Foods Co stock was down 35.5% over the 13 weeks before.

1 other insider also bought at least $10,000 of SMPL within 30 days, which makes this a cluster buy.

In the 12 months up to this filing, Simply Good Foods Co insiders reported 1 open-market purchase and 0 sales.

WallStPal Score: 65 out of 100, because of raised their holding by 86%; a large purchase; 1 other insider also bought; the stock had fallen 35.5% in the 13 weeks before.

It is too soon to say how the stock did afterward. This page will update as prices come in.

Our read

More than twice James M. Kilts's previous largest purchase ($25,773), made after a 35.5% fall in 13 weeks, a setup where insider buying has historically mattered most. A single purchase is a data point, not a forecast: insiders can be early, and sometimes simply wrong.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

James M. Kilts helps run Simply Good Foods Co. Spending $991,480 of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all SMPL insider trades · James M. Kilts's track record