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ResearchUpdated Oct 30, 2026

Wall Street Sayings About Insiders, Tested With Real Filings

Investing is full of confident sayings. We took the best-known ones about insiders and checked each against every open-market purchase and sale in our records, three months later, against the S&P 500.

By · Founder and editor, WallStPal

"Insiders might sell their shares for any number of reasons, but they buy them for only one."

Peter Lynch, One Up on Wall Street (1989)

The test: if Lynch is right, stocks should do better than the market after insiders buy, while sales, made for all sorts of reasons, should tell us little about what happens next.

MeasuredMedian moveMedian vs S&P 500Lagged the index
After insider purchases3,109+3.1%−4.3%60%
After insider sales12,313+3.4%−3.9%57%
After planned sales (10b5-1)6,252+5.1%−2.7%55%
After unplanned sales6,061+2.0%−4.9%60%
After unplanned sales of $1M+1,625+0.9%−6.0%61%
After unplanned CEO sales678+0.9%−6.0%59%

Verdict: Does not hold up. The median stock finished −4.3% against the index after a purchase and −3.9% after a sale. Sales outside a trading plan were followed by weaker results than planned ones, so the "one reason" logic has a mirror image: unplanned selling carries some information too.

"Buy when there's blood in the streets."

Attributed to Baron Nathan Rothschild

The test: Did insiders who bought after their stock had fallen 20% or more in the previous three months do better than those who bought without such a fall?

PurchasesMeasuredMedian moveMedian vs S&P 500Beat the index
Bought after a fall of 20% or more675+2.7%−6.3%43%
Bought after no such fall1,916+2.8%−5.0%39%

Verdict: Does not hold up.

"Follow the crowd of insiders."

A common rule in insider-trading research

The test: Did purchases made when a second insider of the same company also bought within 30 days do better than lone purchases?

PurchasesMeasuredMedian moveMedian vs S&P 500Beat the index
Two or more insiders within 30 days1,468+3.5%−3.8%41%
A lone insider1,641+2.7%−4.7%40%

Verdict: No clear difference.

"Put your money where your mouth is."

Proverb

The test: Did bigger purchases (more of the insider's money at stake) do better than small ones?

PurchasesMeasuredMedian moveMedian vs S&P 500Beat the index
$1 million or more346+0.0%−9.2%34%
$100,000 to $1 million859+5.5%−1.0%47%
Under $100,0001,904+2.7%−4.8%39%

Verdict: Does not hold up.

"The boss knows best."

Conventional wisdom

The test: Did purchases by chief executives do better than purchases by outside directors?

PurchasesMeasuredMedian moveMedian vs S&P 500Beat the index
Chief executives467+1.9%−4.7%42%
Directors (not officers)1,349+6.1%−0.9%46%

Verdict: Does not hold up.

How we tested

Every result is three months after the trade: the stock's move from the reported price to the weekly close about 91 days later, minus the S&P 500's move over the same weeks. We use medians, so a handful of huge winners cannot decide a verdict, and call a difference real only when it is more than one percentage point. "Holds up" means the group the saying favors did better; it does not mean the difference will last. Results rebuild every day as new filings and prices arrive, so a verdict can change.

Examples

Lynch ran Fidelity's Magellan Fund from 1977 to 1990, when it returned about 29% a year on average. His line about insiders is one of the most quoted in investing, and academic work has broadly supported the first half: H. Nejat Seyhun's research and Lakonishok and Lee's 2001 study both found purchases more informative than sales.

Explain it like I'm 13

Grown-ups love sayings like "the early bird gets the worm." We took the ones investors repeat about company insiders and checked them like a science experiment: split the trades into groups, see which group did better, and write down whether the saying passed.

Built from SEC Form 4 and 13F filings and STOCK Act reports as read by WallStPal, rebuilt every day. Prices are weekly closing prices derived from SEC data and can lag by a few weeks. Results describe what stocks did, not anyone's profit, and are not investment advice. See our method.

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