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AVO Insider Trading: Insider Buys and Sells · https://wallstpal.com/stock/avo/insider-trading/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Insider tradingForm 4

Mission Produce, Inc. (AVO) Insider Trading

29 open-market trades reported since Jun 15, 2026: 18 purchases worth $45.3M and 11 sales worth $6.50M.

By insider

InsiderRoleBuysBoughtSellsSoldLatest
Luis A. GonzalezDirector2$595K5$3.20MOct 13, 2026
Stephen J. BarnardExecutive Chair0$05$3.24MSep 25, 2026
Globalharvest Holdings Venture Ltd10% owner4$32.0M0$0Jul 10, 2026
Jay A. PackDirector5$3.04M0$0Jun 30, 2026
Bryan E. GilesCFO0$01$61KJun 29, 2026
Bruce C. TaylorDirector7$9.75M0$0Jun 23, 2026

All trades

AVO insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueScoreHolding3 mo. afterFiling
Oct 13Oct 9Luis A. GonzalezDirectorDirector (ind.)▲ BUY29,99611.59$348K19+0.4%Form 4 ↗
Oct 13Oct 12Luis A. GonzalezDirectorDirector (ind.)▲ BUY22,02611.22$247K19+0.3%Form 4 ↗
Sep 25Sep 24Stephen J. BarnardExecutive ChairExecutive Chair (ind.)▼ SELL21,64613.00$281K−1.3%Form 4 ↗
Sep 23Sep 21Stephen J. BarnardExecutive ChairExecutive Chair (ind.)▼ SELL111,35813.01$1.45M−6.2%Form 4 ↗
Sep 21Sep 18Stephen J. BarnardExecutive ChairExecutive Chair (ind.)▼ SELL35,56212.55$446K−2.0%Form 4 ↗
Sep 15Sep 14Stephen J. BarnardExecutive ChairExecutive Chair (ind.)▼ SELL66,49613.02$865K−3.7%Form 4 ↗
Sep 15Sep 11Stephen J. BarnardExecutive ChairExecutive Chair (ind.)▼ SELL15,00013.10$197K−30%Form 4 ↗
Aug 4Sep 19Luis A. GonzalezDirectorDirector (ind.)▼ SELL72,42413.53$980K−1.0%Form 4 ↗
Aug 4Sep 20Luis A. GonzalezDirectorDirector (ind.)▼ SELL67,34413.53$911K−1.0%Form 4 ↗
Aug 4Sep 18Luis A. GonzalezDirectorDirector (ind.)▼ SELL61,40813.32$818K−0.9%Form 4 ↗
Aug 4Dec 30Luis A. GonzalezDirectorDirector (ind.)▼ SELL10b5-118,27814.49$265K−0.3%Form 4 ↗
Aug 4Dec 31Luis A. GonzalezDirectorDirector (ind.)▼ SELL10b5-115,74414.48$228K−0.2%Form 4 ↗
Jul 10Jul 9Globalharvest Holdings Venture Ltd10% owner10% owner▲ BUY592,95713.28$7.87M43+4.8%Form 4 ↗
Jul 9Jul 8Globalharvest Holdings Venture Ltd10% owner10% owner▲ BUY687,22213.42$9.22M47+5.9%Form 4 ↗
Jul 9Jul 7Globalharvest Holdings Venture Ltd10% owner10% owner▲ BUY491,86513.40$6.59M43+4.4%Form 4 ↗
Jul 8Jul 6Globalharvest Holdings Venture Ltd10% owner10% owner▲ BUY650,41512.73$8.28M47+6.2%Form 4 ↗
Jun 30Jun 30Jay A. PackDirectorDirector▲ BUY40,00012.10$484K45+7.4%+8.3%Form 4 ↗
Jun 29Jun 29Bryan E. GilesCFOCFO▼ SELL5,00012.13$61K−3.3%Form 4 ↗
Jun 23Jun 23Bruce C. TaylorDirectorDirector (ind.)▲ BUY70,28311.25$791K45+8.9%+14.7%Form 4 ↗
Jun 23Jun 22Bruce C. TaylorDirectorDirector (ind.)▲ BUY29,71711.36$338K37+3.9%+13.6%Form 4 ↗
Jun 22Jun 17Bruce C. TaylorDirectorDirector (ind.)▲ BUY286,41011.27$3.23M62+61%+9.9%Form 4 ↗
Jun 17Jun 15Bruce C. TaylorDirectorDirector (ind.)▲ BUY300,00011.29$3.39M62+193%+9.7%Form 4 ↗
Jun 17Jun 15Jay A. PackDirectorDirector▲ BUY110,71911.34$1.26M57+26%+9.3%Form 4 ↗
Jun 17Jun 15Jay A. PackDirectorDirector (ind.)▲ BUY77,83111.34$883K59+640%+9.3%Form 4 ↗
Jun 17Jun 16Bruce C. TaylorDirectorDirector (ind.)▲ BUY13,59011.40$155K37+3.0%+8.7%Form 4 ↗
Jun 15Jun 12Bruce C. TaylorDirectorDirector (ind.)▲ BUY155,84211.16$1.74M70New+13.6%Form 4 ↗
Jun 15Jun 11Jay A. PackDirectorDirector▲ BUY25,28111.03$279K49+6.3%+15.0%Form 4 ↗
Jun 15Jun 11Jay A. PackDirectorDirector (ind.)▲ BUY12,16911.04$134K63New+14.9%Form 4 ↗
Jun 15Jun 12Bruce C. TaylorDirectorDirector▲ BUY10,00011.14$111K45+1.3%+13.8%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings