About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
CREDIT ACCEPTANCE CORP (CACC): Insider Trades and Fund Holdings
In the past 12 months, CREDIT ACCEPTANCE CORP insiders reported no open-market purchases and 19 sales worth $28.5M; 17 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Oct 6, 2026Planned saleEidolon Corvid 2024 Trust (member of immediate family of any of the foregoing) filed notice to sell about $8 million around Oct 6, 2026
- Sep 25, 2026Planned saleJill Foss Watson Irrevocable Trust (member of immediate family of any of the foregoing) filed notice to sell about $7.8 million around Sep 25, 2026
- Sep 25, 2026Planned saleJill Foss Watson Living Trust (stakeholder) filed notice to sell about $6.7 million around Sep 25, 2026
- Sep 25, 2026Planned saleJill Foss Watson 2014 Children's Trust FBO Gwyneth Ellen Watson (member of immediate family of any of the foregoing) filed notice to sell about $3.4 million around Sep 25, 2026
- Sep 25, 2026Planned saleJill Foss Watson 2014 Children's Trust FBO Duncan Todd Watson (member of immediate family of any of the foregoing) filed notice to sell about $3.1 million around Sep 25, 2026
- Sep 3, 2026Planned saleBooth Kenneth (former director) filed notice to sell about $6.2 million around Sep 3, 2026
- Sep 2, 2026Planned saleBooth Kenneth (former director) filed notice to sell about $1.5 million around Sep 2, 2026
- Aug 21, 2026Planned saleBooth Kenneth (former director) filed notice to sell about $1.5 million around Aug 21, 2026
- Aug 21, 2026Planned saleBooth Kenneth (former director) filed notice to sell about $855,817 around Aug 21, 2026
- Aug 6, 2026Planned saleBooth Kenneth (former director) filed notice to sell about $1.5 million around Aug 6, 2026
- Aug 4, 2026NewsCompany reported: Quarterly or annual results
- Jul 16, 2026Insider sale10% owner Jill Foss Watson sold $919,788
- Jul 2, 2026Insider sale10% owner Jill Foss Watson sold $7.2 million
- Jun 30, 2026FundBridgewater Associates cut 50% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRuane, Cunniff & Goldfarb cut 96% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies cut 6% in Q2 2026 (13F filed Aug 13, 2026)
- Jun 26, 2026Insider saleGeneral Counsel Erin J. Kerber sold $3.6 million under a 10b5-1 plan
- Jun 26, 2026Insider saleChief Transformation Officer Nicholas J. Elliott sold $1.5 million under a 10b5-1 plan
- Jun 25, 2026Insider saleGeneral Counsel Erin J. Kerber sold $1.8 million under a 10b5-1 plan
- Jun 25, 2026Insider saleChief Transformation Officer Nicholas J. Elliott sold $741,755 under a 10b5-1 plan
- Jun 24, 2026Insider saleGeneral Counsel Erin J. Kerber sold $5.2 million under a 10b5-1 plan
- Jun 24, 2026Insider saleCOO Jonathan Lum sold $3.6 million under a 10b5-1 plan
- Jun 24, 2026Insider saleChief Transformation Officer Nicholas J. Elliott sold $2.1 million under a 10b5-1 plan
- Jun 24, 2026Insider saleCFO Jay D. Martin sold $1.8 million under a 10b5-1 plan
- Jun 17, 2026Insider saleChief Transformation Officer Nicholas J. Elliott sold $1,734 under a 10b5-1 plan
- Jun 17, 2026Insider saleGeneral Counsel Erin J. Kerber sold $1,158 under a 10b5-1 plan
- Jun 17, 2026Insider saleCFO Jay D. Martin sold $1,157 under a 10b5-1 plan
- Jun 16, 2026Insider saleChief Transformation Officer Nicholas J. Elliott sold $20,807 under a 10b5-1 plan
- Jun 16, 2026Insider saleGeneral Counsel Erin J. Kerber sold $15,604 under a 10b5-1 plan
- Jun 16, 2026Insider saleCFO Jay D. Martin sold $14,450 under a 10b5-1 plan
- Jun 15, 2026Insider saleGeneral Counsel Erin J. Kerber sold $15,530 under a 10b5-1 plan
- Jun 15, 2026Insider saleCFO Jay D. Martin sold $12,654 under a 10b5-1 plan
- Jun 15, 2026Insider saleChief Transformation Officer Nicholas J. Elliott sold $9,201 under a 10b5-1 plan
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Jul 20, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Jul 20 | Jill Foss Watson10% owner | ▼ SELL | $920K |
| Jul 7 | Jill Foss Watson10% owner | ▼ SELL | $7.19M |
| Jun 30 | Erin J. KerberGeneral Counsel | ▼ SELL10b5-1 | $3.60M |
| Jun 30 | Nicholas J. ElliottChief Transformation Officer | ▼ SELL10b5-1 | $1.45M |
| Jun 26 | Erin J. KerberGeneral Counsel | ▼ SELL10b5-1 | $5.20M |
| Jun 26 | Jonathan LumCOO | ▼ SELL10b5-1 | $3.60M |
| Jun 26 | Nicholas J. ElliottChief Transformation Officer | ▼ SELL10b5-1 | $2.10M |
| Jun 26 | Erin J. KerberGeneral Counsel | ▼ SELL10b5-1 | $1.84M |
| Jun 26 | Jay D. MartinCFO | ▼ SELL10b5-1 | $1.80M |
| Jun 26 | Nicholas J. ElliottChief Transformation Officer | ▼ SELL10b5-1 | $742K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Jill Foss Watson | 10% owner | 0 | $0 | 2 | $8.11M |
| Erin J. Kerber | General Counsel | 0 | $0 | 6 | $10.7M |
| Nicholas J. Elliott | Chief Transformation Officer | 0 | $0 | 6 | $4.32M |
| Jonathan Lum | COO | 0 | $0 | 1 | $3.60M |
| Jay D. Martin | CFO | 0 | $0 | 4 | $1.83M |
Buybacks and executive pay
CREDIT ACCEPTANCE CORP spent $725.4 million buying back its own shares in 2025.
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
A All 19 insider trades reported on time. How it is graded
Tracked funds that report CACC
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Renaissance Technologies | 59,766 | $38.1M | ▼ −5.8% |
| Bridgewater Associates | 5,333 | $3.40M | ▼ −50.5% |
| Ruane, Cunniff & Goldfarb | 5,279 | $3.36M | ▼ −96.4% |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →