Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
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DSP Insider Trading and Fund Holdings (Viant Technology Inc.) · https://wallstpal.com/stock/dsp/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Viant Technology Inc. (DSP): Insider Trades and Fund Holdings

In the past 12 months, Viant Technology Inc. insiders reported no open-market purchases and 29 sales worth $3.31M; 26 of the sales were reported as made under a 10b5-1 trading plan.

0Insider buys, 12 months
$0Bought by insiders, 12 months
$3.31MSold by insiders, 12 months
1Tracked funds holding

Timeline: news and trades

Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.

  1. Oct 13, 2026Insider saleCFO Larry Madden sold $272,060 under a 10b5-1 plan
  2. Sep 18, 2026Insider saleCFO Larry Madden sold $176,735 under a 10b5-1 plan
  3. Sep 16, 2026Insider saleCFO Larry Madden sold $213,284 under a 10b5-1 plan
  4. Sep 16, 2026Planned saleLawrence Madden (officer) filed notice to sell about $903,826 around Sep 16, 2026
  5. Aug 11, 2026Insider saleCFO Larry Madden sold $358,514 under a 10b5-1 plan (1 days after: quarterly or annual results)
  6. Aug 10, 2026NewsCompany reported: Quarterly or annual results
  7. Aug 10, 2026NewsCompany reported: Executive or director change
  8. Jul 23, 2026Insider saleCFO Larry Madden sold $30,070 under a 10b5-1 plan
  9. Jul 23, 2026Insider sale10% owner Capital V LLC sold $135,194 under a 10b5-1 plan
  10. Jul 23, 2026Insider saleCEO Timothy Vanderhook sold $45,065 under a 10b5-1 plan
  11. Jul 23, 2026Insider saleCOO Christopher Vanderhook sold $45,065 under a 10b5-1 plan
  12. Jul 22, 2026Insider sale10% owner Capital V LLC sold $165,519 under a 10b5-1 plan
  13. Jul 22, 2026Insider saleCEO Timothy Vanderhook sold $55,173 under a 10b5-1 plan
  14. Jul 22, 2026Insider saleCOO Christopher Vanderhook sold $55,173 under a 10b5-1 plan
  15. Jul 21, 2026Insider sale10% owner Capital V LLC sold $112,220 under a 10b5-1 plan
  16. Jul 21, 2026Insider saleCEO Timothy Vanderhook sold $37,407 under a 10b5-1 plan
  17. Jul 21, 2026Insider saleCOO Christopher Vanderhook sold $37,407 under a 10b5-1 plan
  18. Jul 8, 2026Insider saleCFO Larry Madden sold $143,110 under a 10b5-1 plan
  19. Jul 7, 2026Insider saleCFO Larry Madden sold $117,664 under a 10b5-1 plan
  20. Jul 6, 2026Insider saleCFO Larry Madden sold $128,999 under a 10b5-1 plan
  21. Jun 30, 2026FundRenaissance Technologies cut 4% in Q2 2026 (13F filed Aug 13, 2026)
  22. Jun 18, 2026Insider sale10% owner Capital V LLC sold $82,235 under a 10b5-1 plan
  23. Jun 18, 2026Insider saleCEO Timothy Vanderhook sold $27,412 under a 10b5-1 plan
  24. Jun 18, 2026Insider saleCOO Christopher Vanderhook sold $27,412 under a 10b5-1 plan
  25. Jun 17, 2026Insider sale10% owner Capital V LLC sold $166,326 under a 10b5-1 plan
  26. Jun 17, 2026Insider saleCEO Timothy Vanderhook sold $55,442 under a 10b5-1 plan
  27. Jun 17, 2026Insider saleCOO Christopher Vanderhook sold $55,442 under a 10b5-1 plan
  28. Jun 16, 2026Insider sale10% owner Capital V LLC sold $167,571 under a 10b5-1 plan
  29. Jun 16, 2026Insider saleCEO Timothy Vanderhook sold $55,857 under a 10b5-1 plan
  30. Jun 16, 2026Insider saleCOO Christopher Vanderhook sold $55,857 under a 10b5-1 plan
  31. Jun 15, 2026Insider saleCFO Larry Madden sold $281,674
  32. Jun 15, 2026Insider saleCEO Timothy Vanderhook sold $101,288
  33. Jun 15, 2026Insider saleCOO Christopher Vanderhook sold $101,288

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 14, 2026.

Recent DSP insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHoldingFiling
Oct 14Oct 13Larry MaddenCFOCFO▼ SELL10b5-120,71113.14$272K−6.0%Form 4 ↗
Sep 18Sep 16Larry MaddenCFOCFO▼ SELL10b5-117,04212.52$213K−4.6%Form 4 ↗
Sep 18Sep 18Larry MaddenCFOCFO▼ SELL10b5-114,60212.10$177K−4.1%Form 4 ↗
Aug 13Aug 11Larry MaddenCFOCFO▼ SELL10b5-127,45113.06$359K−6.4%Form 4 ↗
Jul 27Jul 23Larry MaddenCFOCFO▼ SELL10b5-12,81410.69$30K−0.7%Form 4 ↗
Jul 23Jul 22Capital V LLC10% owner10% owner▼ SELL10b5-115,00011.03$166K−54%Form 4 ↗
Jul 23Jul 23Capital V LLC10% owner10% owner▼ SELL10b5-112,91210.47$135KAll soldForm 4 ↗
Jul 23Jul 21Capital V LLC10% owner10% owner▼ SELL10b5-19,58811.70$112K−26%Form 4 ↗
Jul 23Jul 22Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-15,00011.03$55K−54%Form 4 ↗
Jul 23Jul 22Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-15,00011.03$55K−54%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings
All 29 DSP insider trades →

Insiders who traded in the past year

InsiderRoleBuysBoughtSellsSoldLatest
Larry MaddenCFO0$09$1.72MOct 14, 2026
Capital V LLC10% owner0$06$829KJul 23, 2026
Timothy VanderhookCEO0$07$378KJul 23, 2026
Christopher VanderhookCOO0$07$378KJul 23, 2026
Filing quality

A All 29 insider trades reported on time. How it is graded

Tracked funds that report DSP

From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.

FundQuarterSharesValue% of portfolioChange
Renaissance TechnologiesQ2 2026425,741$5.39M0.01%▼ −3.6%
Source: SEC Form 13F-HR filings, retrieved Oct 28, 2026. How we read filings

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →