Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
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MAX Insider Trading: MediaAlpha, Inc. Insider Buys and Sells · https://wallstpal.com/stock/max/insider-trading/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

Summarize with AIChatGPTClaudePerplexityGoogle AIGrokCopilot
Insider tradingForm 4

MediaAlpha, Inc. (MAX) Insider Trading

123 open-market trades reported since Jun 15, 2026: 0 purchases worth $0 and 123 sales worth $16.1M.

By insider

InsiderRoleBuysBoughtSellsSoldLatest
Keith CramerChief Revenue Officer0$05$760KOct 21, 2026
Eugene NonkoDirector0$098$7.30MOct 21, 2026
Kuanling Amy YehCTO0$07$483KOct 19, 2026
Steven YiSee Remarks0$013$7.50MOct 9, 2026

All trades

MAX insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHolding3 mo. afterFiling
Oct 21Oct 19Keith CramerChief Revenue OfficerChief Revenue Officer▼ SELL10b5-112,00011.39$137K−4.8%Form 4 ↗
Oct 21Oct 20Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.72$85K−0.9%Form 4 ↗
Oct 21Oct 21Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.63$85K−0.9%Form 4 ↗
Oct 21Oct 19Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.39$83K−0.9%Form 4 ↗
Oct 21Oct 21Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.63$23K−0.2%Form 4 ↗
Oct 21Oct 20Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.62$23K−0.2%Form 4 ↗
Oct 21Oct 19Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.39$22K−0.2%Form 4 ↗
Oct 19Oct 16Kuanling Amy YehCTOCTO▼ SELL10b5-13,00011.77$35K−0.5%Form 4 ↗
Oct 14Oct 14Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.37$69K−0.8%Form 4 ↗
Oct 14Oct 12Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.15$68K−0.8%Form 4 ↗
Oct 14Oct 13Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.11$67K−0.8%Form 4 ↗
Oct 14Oct 14Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.41$11K−0.1%Form 4 ↗
Oct 14Oct 12Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.14$11K−0.1%Form 4 ↗
Oct 14Oct 13Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.12$11K−0.1%Form 4 ↗
Oct 9Oct 8Steven YiSee RemarksSee Remarks▼ SELL10b5-124,00010.04$241K−1.0%Form 4 ↗
Oct 9Oct 9Steven YiSee RemarksSee Remarks▼ SELL10b5-12,03311.01$22K−0.1%Form 4 ↗
Sep 25Sep 25Kuanling Amy YehCTOCTO▼ SELL10b5-13,0009.40$28K−0.5%Form 4 ↗
Sep 23Sep 22Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.78$72K−0.8%Form 4 ↗
Sep 23Sep 21Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.53$70K−0.8%Form 4 ↗
Sep 23Sep 22Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.79$12K−0.1%Form 4 ↗
Sep 23Sep 21Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.54$11K−0.1%Form 4 ↗
Sep 16Sep 15Keith CramerChief Revenue OfficerChief Revenue Officer▼ SELL10b5-113,00011.49$149K−4.9%Form 4 ↗
Sep 16Sep 14Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77811.96$93K−0.9%Form 4 ↗
Sep 16Sep 15Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.49$84K−0.8%Form 4 ↗
Sep 16Sep 16Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.24$82K−0.8%Form 4 ↗
Sep 16Sep 14Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.03$32K−0.3%Form 4 ↗
Sep 16Sep 15Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.48$22K−0.2%Form 4 ↗
Sep 16Sep 16Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.25$22K−0.2%Form 4 ↗
Sep 10Sep 8Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.70$85K−0.8%Form 4 ↗
Sep 10Sep 10Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.62$85K−0.8%Form 4 ↗
Sep 10Sep 9Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,27311.41$83K−0.8%Form 4 ↗
Sep 10Sep 8Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.70$23K−0.2%Form 4 ↗
Sep 10Sep 9Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.65$23K−0.2%Form 4 ↗
Sep 10Sep 10Eugene NonkoDirectorDirector▼ SELL10b5-11,94011.52$22K−0.2%Form 4 ↗
Sep 9Sep 4Kuanling Amy YehCTOCTO▼ SELL10b5-13,00012.00$36K−0.5%Form 4 ↗
Sep 2Sep 1Steven YiSee RemarksSee Remarks▼ SELL10b5-148,00012.38$594K−2.0%Form 4 ↗
Sep 2Aug 31Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.61$98K−0.8%Form 4 ↗
Sep 2Sep 1Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.39$96K−0.8%Form 4 ↗
Sep 2Sep 2Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.25$95K−0.8%Form 4 ↗
Sep 2Aug 31Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.59$34K−0.3%Form 4 ↗
Sep 2Sep 1Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.45$33K−0.3%Form 4 ↗
Sep 2Sep 2Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.22$33K−0.3%Form 4 ↗
Aug 26Aug 24Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20512.99$107K−0.9%Form 4 ↗
Aug 26Aug 25Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20512.87$106K−0.9%Form 4 ↗
Aug 26Aug 26Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.55$98K−0.8%Form 4 ↗
Aug 26Aug 24Eugene NonkoDirectorDirector▼ SELL10b5-13,28212.99$43K−0.4%Form 4 ↗
Aug 26Aug 25Eugene NonkoDirectorDirector▼ SELL10b5-13,28212.89$42K−0.4%Form 4 ↗
Aug 26Aug 26Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.56$33K−0.3%Form 4 ↗
Aug 19Aug 19Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20513.23$109K−0.8%Form 4 ↗
Aug 19Aug 18Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20512.88$106K−0.8%Form 4 ↗
Aug 19Aug 17Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20512.78$105K−0.8%Form 4 ↗
Aug 19Aug 19Eugene NonkoDirectorDirector▼ SELL10b5-13,28213.20$43K−0.4%Form 4 ↗
Aug 19Aug 18Eugene NonkoDirectorDirector▼ SELL10b5-13,28212.90$42K−0.4%Form 4 ↗
Aug 19Aug 17Eugene NonkoDirectorDirector▼ SELL10b5-13,28212.82$42K−0.4%Form 4 ↗
Aug 17Aug 17Keith CramerChief Revenue OfficerChief Revenue Officer▼ SELL10b5-113,00012.76$166K−4.7%Form 4 ↗
Aug 17Aug 14Kuanling Amy YehCTOCTO▼ SELL10b5-112,00013.55$163K−2.2%Form 4 ↗
Aug 12Aug 10Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20513.57$111K−0.8%Form 4 ↗
Aug 12Aug 11Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20513.24$109K−0.8%Form 4 ↗
Aug 12Aug 12Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20512.78$105K−0.8%Form 4 ↗
Aug 12Aug 11Eugene NonkoDirectorDirector▼ SELL10b5-13,28213.36$44K−0.4%Form 4 ↗
Aug 12Aug 10Eugene NonkoDirectorDirector▼ SELL10b5-13,28213.30$44K−0.4%Form 4 ↗
Aug 12Aug 12Eugene NonkoDirectorDirector▼ SELL10b5-13,28212.89$42K−0.4%Form 4 ↗
Aug 5Aug 3Steven YiSee RemarksSee Remarks▼ SELL10b5-172,00012.64$910K−2.9%Form 4 ↗
Aug 5Aug 3Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20512.48$102K−0.8%Form 4 ↗
Aug 5Aug 4Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.45$97K−0.8%Form 4 ↗
Aug 5Aug 5Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.28$96K−0.8%Form 4 ↗
Aug 5Aug 3Eugene NonkoDirectorDirector▼ SELL10b5-13,28212.54$41K−0.4%Form 4 ↗
Aug 5Aug 4Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.50$33K−0.3%Form 4 ↗
Aug 5Aug 5Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.36$33K−0.3%Form 4 ↗
Jul 29Jul 28Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-110,84313.78$149K−1.0%Form 4 ↗
Jul 29Jul 29Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52414.05$134K−0.9%Form 4 ↗
Jul 29Jul 27Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20513.28$109K−0.8%Form 4 ↗
Jul 29Jul 28Eugene NonkoDirectorDirector▼ SELL10b5-16,62213.86$92K−0.8%Form 4 ↗
Jul 29Jul 29Eugene NonkoDirectorDirector▼ SELL10b5-14,95214.05$70K−0.6%Form 4 ↗
Jul 29Jul 27Eugene NonkoDirectorDirector▼ SELL10b5-13,28213.28$44K−0.4%Form 4 ↗
Jul 22Jul 21Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52414.33$136K−0.9%Form 4 ↗
Jul 22Jul 20Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52413.82$132K−0.9%Form 4 ↗
Jul 22Jul 22Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52413.71$131K−0.9%Form 4 ↗
Jul 22Jul 21Eugene NonkoDirectorDirector▼ SELL10b5-14,95214.33$71K−0.6%Form 4 ↗
Jul 22Jul 20Eugene NonkoDirectorDirector▼ SELL10b5-14,95213.87$69K−0.6%Form 4 ↗
Jul 22Jul 22Eugene NonkoDirectorDirector▼ SELL10b5-14,95213.81$68K−0.6%Form 4 ↗
Jul 17Jul 16Steven YiSee RemarksSee Remarks▼ SELL10b5-182,45714.39$1.19M−3.2%Form 4 ↗
Jul 17Jul 17Steven YiSee RemarksSee Remarks▼ SELL10b5-112,33314.20$175K−0.5%Form 4 ↗
Jul 17Jul 16Kuanling Amy YehCTOCTO▼ SELL10b5-110,00014.51$145K−1.8%Form 4 ↗
Jul 17Jul 17Kuanling Amy YehCTOCTO▼ SELL10b5-13,00013.95$42K−0.5%Form 4 ↗
Jul 15Jul 15Steven YiSee RemarksSee Remarks▼ SELL10b5-1114,29214.17$1.62M−4.3%Form 4 ↗
Jul 15Jul 14Steven YiSee RemarksSee Remarks▼ SELL10b5-137,70114.06$530K−1.4%Form 4 ↗
Jul 15Jul 15Keith CramerChief Revenue OfficerChief Revenue Officer▼ SELL10b5-113,00014.19$184K−4.6%Form 4 ↗
Jul 15Jul 13Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-110,84313.76$149K−1.0%Form 4 ↗
Jul 15Jul 15Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52414.14$135K−0.9%Form 4 ↗
Jul 15Jul 13Steven YiSee RemarksSee Remarks▼ SELL10b5-19,49614.05$133K−0.3%Form 4 ↗
Jul 15Jul 14Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52413.90$132K−0.9%Form 4 ↗
Jul 15Jul 13Eugene NonkoDirectorDirector▼ SELL10b5-16,62213.81$91K−0.7%Form 4 ↗
Jul 15Jul 15Eugene NonkoDirectorDirector▼ SELL10b5-14,95214.03$69K−0.6%Form 4 ↗
Jul 15Jul 14Eugene NonkoDirectorDirector▼ SELL10b5-14,95213.85$69K−0.5%Form 4 ↗
Jul 8Jul 7Steven YiSee RemarksSee Remarks▼ SELL10b5-126,46714.07$372K−1.0%Form 4 ↗
Jul 8Jul 6Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-125,35213.86$351K−2.2%Form 4 ↗
Jul 8Jul 6Eugene NonkoDirectorDirector▼ SELL10b5-124,99213.91$348K−2.7%Form 4 ↗
Jul 8Jul 6Steven YiSee RemarksSee Remarks▼ SELL10b5-117,25414.01$242K−0.6%Form 4 ↗
Jul 8Jul 7Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,52414.06$134K−0.8%Form 4 ↗
Jul 8Jul 8Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-18,20513.61$112K−0.7%Form 4 ↗
Jul 8Jul 7Eugene NonkoDirectorDirector▼ SELL10b5-14,95214.08$70K−0.5%Form 4 ↗
Jul 8Jul 8Eugene NonkoDirectorDirector▼ SELL10b5-13,28213.78$45K−0.4%Form 4 ↗
Jul 1Jul 1Steven YiSee RemarksSee Remarks▼ SELL10b5-196,00012.90$1.24M−3.4%Form 4 ↗
Jul 1Jul 1Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-19,05912.80$116K−0.8%Form 4 ↗
Jul 1Jun 30Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77812.44$97K−0.7%Form 4 ↗
Jul 1Jun 29Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-17,77811.93$93K−0.7%Form 4 ↗
Jul 1Jul 1Eugene NonkoDirectorDirector▼ SELL10b5-14,51212.77$58K−0.5%Form 4 ↗
Jul 1Jun 30Eugene NonkoDirectorDirector▼ SELL10b5-12,66712.42$33K−0.3%Form 4 ↗
Jul 1Jun 29Eugene NonkoDirectorDirector▼ SELL10b5-12,66711.81$32K−0.3%Form 4 ↗
Jun 26Jun 26Kuanling Amy YehCTOCTO▼ SELL10b5-13,00011.16$33K−0.5%Form 4 ↗
Jun 24Jun 24Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.47$70K−0.6%Form 4 ↗
Jun 24Jun 23Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.17$68K−0.6%Form 4 ↗
Jun 24Jun 22Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.15$68K−0.6%Form 4 ↗
Jun 24Jun 24Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.46$11K−0.1%Form 4 ↗
Jun 24Jun 23Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.09$11K−0.1%Form 4 ↗
Jun 24Jun 22Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.00$11K−0.1%Form 4 ↗
Jun 18Jun 16Steven YiSee RemarksSee Remarks▼ SELL10b5-124,00010.01$240K−0.8%Form 4 ↗
Jun 18Jun 16Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-113,33410.00$133K−1.1%Form 4 ↗
Jun 18Jun 17Eugene NonkoDirectorDirector (ind.)▼ SELL10b5-16,66710.01$67K−0.5%Form 4 ↗
Jun 18Jun 16Eugene NonkoDirectorDirector▼ SELL10b5-12,13410.00$21K−0.2%Form 4 ↗
Jun 18Jun 17Eugene NonkoDirectorDirector▼ SELL10b5-11,06710.00$11K−0.1%Form 4 ↗
Jun 15Jun 15Keith CramerChief Revenue OfficerChief Revenue Officer▼ SELL10b5-113,0009.47$123K−4.4%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings