Wednesday, October 28, 2026
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REF Insider Trading and Fund Holdings (Reformation Inc.) · https://wallstpal.com/stock/ref/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Reformation Inc. (REF): Insider Trades and Fund Holdings

In the past 12 months, Reformation Inc. insiders reported 3 open-market purchases worth $3.06M and 2 sales worth $2.93M; 0 of the sales were reported as made under a 10b5-1 trading plan.

3Insider buys, 12 months
$3.06MBought by insiders, 12 months
$2.93MSold by insiders, 12 months
0Tracked funds holding

Timeline: news and trades

Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.

  1. Sep 10, 2026NewsCompany reported: Quarterly or annual results
  2. Sep 1, 2026Insider sale10% owner Scsp Refo sold $2.1 million
  3. Sep 1, 2026Insider saleDirector Yael Aflalo sold $841,157
  4. Jul 31, 2026Insider buyDirector John Joseph Coyle bought $3 million
  5. Jul 31, 2026Insider buyDirector Zipporah Allen bought $52,500
  6. Jul 31, 2026Insider buyDirector Brigitte Kleine bought $3,000

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 9, 2026.

Recent REF insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHoldingFiling
Oct 9Jul 31John Joseph CoyleDirectorDirector▲ BUY200,00015.00$3.00M+302%Form 4 ↗
Oct 9Jul 31Zipporah AllenDirectorDirector▲ BUY3,50015.00$53K+38%Form 4 ↗
Oct 9Jul 31Brigitte KleineDirectorDirector▲ BUY20015.00$3K+2.1%Form 4 ↗
Sep 3Sep 1Scsp Refo10% owner10% owner▼ SELL149,59613.95$2.09M−0.5%Form 4 ↗
Sep 3Sep 1Yael AflaloDirectorDirector (ind.)▼ SELL60,29813.95$841K−0.5%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings

Insiders who traded in the past year

InsiderRoleBuysBoughtSellsSoldLatest
John Joseph CoyleDirector1$3.00M0$0Oct 9, 2026
Zipporah AllenDirector1$53K0$0Oct 9, 2026
Brigitte KleineDirector1$3K0$0Oct 9, 2026
Scsp Refo10% owner0$01$2.09MSep 3, 2026
Yael AflaloDirector0$01$841KSep 3, 2026

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →