About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Wayfair Inc. (W): Insider Trades and Fund Holdings
In the past 12 months, Wayfair Inc. insiders reported no open-market purchases and 14 sales worth $72.7M; 14 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Oct 20, 2026Insider saleCTO Fiona Tan sold $920,000 under a 10b5-1 plan
- Oct 20, 2026Planned saleTan Fiona (officer) filed notice to sell about $920,000 around Oct 20, 2026
- Oct 15, 2026Insider saleDirector Steven Conine sold $13 million under a 10b5-1 plan
- Oct 15, 2026Insider saleCEO Niraj Shah sold $13 million under a 10b5-1 plan
- Oct 15, 2026Insider salePres., Commercial & Operations Jon Blotner sold $60,060 under a 10b5-1 plan
- Oct 15, 2026Planned saleConine Steven (officer, director) filed notice to sell about $13 million around Oct 15, 2026
- Oct 15, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $13 million around Oct 15, 2026
- Oct 15, 2026Planned saleBlotner Jon (officer) filed notice to sell about $60,060 around Oct 15, 2026
- Oct 13, 2026Planned saleConine Steven (officer, director) filed notice to sell about $7.3 million around Oct 12, 2026
- Oct 13, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $7.3 million around Oct 12, 2026
- Oct 13, 2026Planned saleConine Steven (officer, director) filed notice to sell about $625,320 around Oct 12, 2026
- Oct 13, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $625,320 around Oct 12, 2026
- Oct 12, 2026Insider saleDirector Steven Conine sold $7.3 million under a 10b5-1 plan
- Oct 12, 2026Insider saleCEO Niraj Shah sold $7.3 million under a 10b5-1 plan
- Oct 2, 2026Insider salePres., Commercial & Operations Jon Blotner sold $630,611 under a 10b5-1 plan
- Oct 2, 2026Planned saleBlotner Jon (officer) filed notice to sell about $630,611 around Oct 2, 2026
- Oct 1, 2026Insider saleCTO Fiona Tan sold $715,260 under a 10b5-1 plan
- Oct 1, 2026Planned saleTan Fiona (officer) filed notice to sell about $715,260 around Oct 1, 2026
- Sep 14, 2026Insider saleDirector Steven Conine sold $7.1 million under a 10b5-1 plan
- Sep 14, 2026Insider saleCEO Niraj Shah sold $7.1 million under a 10b5-1 plan
- Sep 14, 2026Planned saleConine Steven (officer, director) filed notice to sell about $7.1 million around Sep 14, 2026
- Sep 14, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $7.1 million around Sep 14, 2026
- Sep 14, 2026Planned saleConine Steven (officer, director) filed notice to sell about $100,000 around Sep 14, 2026
- Sep 14, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $100,000 around Sep 14, 2026
- Sep 10, 2026Planned saleConine Steven (officer, director) filed notice to sell about $490,400 around Sep 10, 2026
- Sep 10, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $490,400 around Sep 10, 2026
- Sep 8, 2026Insider salePres., Commercial & Operations Jon Blotner sold $698,333 under a 10b5-1 plan
- Sep 8, 2026Planned saleBlotner Jon (officer) filed notice to sell about $698,333 around Sep 8, 2026
- Aug 12, 2026Insider saleCEO Niraj Shah sold $7.1 million under a 10b5-1 plan (8 days after: quarterly or annual results)
- Aug 12, 2026Insider saleDirector Steven Conine sold $7.1 million under a 10b5-1 plan (8 days after: quarterly or annual results)
- Aug 12, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $7.1 million around Aug 12, 2026
- Aug 12, 2026Planned saleConine Steven (officer, director) filed notice to sell about $7.1 million around Aug 12, 2026
- Aug 10, 2026Planned saleConine Steven (officer, director) filed notice to sell about $636,000 around Aug 10, 2026
- Aug 10, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $636,000 around Aug 10, 2026
- Aug 4, 2026NewsCompany reported: Quarterly or annual results
- Aug 4, 2026Planned saleConine Steven (officer, director) filed notice to sell about $669,780 around Aug 4, 2026
- Aug 4, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $669,780 around Aug 4, 2026
- Jul 2, 2026Insider salePres., Commercial & Operations Jon Blotner sold $570,518 under a 10b5-1 plan
- Jun 30, 2026FundBridgewater Associates sold out in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies cut 9% in Q2 2026 (13F filed Aug 13, 2026)
Showing the latest 40 of 43 events.
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 22, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 22 | Fiona TanCTO | ▼ SELL10b5-1 | $920K |
| Oct 19 | Steven ConineDirector | ▼ SELL10b5-1 | $13.0M |
| Oct 19 | Niraj ShahCEO | ▼ SELL10b5-1 | $13.0M |
| Oct 19 | Jon BlotnerPres., Commercial & Operations | ▼ SELL10b5-1 | $60K |
| Oct 14 | Steven ConineDirector | ▼ SELL10b5-1 | $7.30M |
| Oct 14 | Niraj ShahCEO | ▼ SELL10b5-1 | $7.30M |
| Oct 5 | Fiona TanCTO | ▼ SELL10b5-1 | $715K |
| Oct 5 | Jon BlotnerPres., Commercial & Operations | ▼ SELL10b5-1 | $631K |
| Sep 16 | Steven ConineDirector | ▼ SELL10b5-1 | $7.13M |
| Sep 16 | Niraj ShahCEO | ▼ SELL10b5-1 | $7.13M |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Fiona Tan | CTO | 0 | $0 | 2 | $1.64M |
| Steven Conine | Director | 0 | $0 | 4 | $34.6M |
| Niraj Shah | CEO | 0 | $0 | 4 | $34.6M |
| Jon Blotner | Pres., Commercial & Operations | 0 | $0 | 4 | $1.96M |
Trades by members of Congress
Reported under the STOCK Act. Amounts are ranges from the form. All Congress trades →
| Filed | Member | Type | Amount |
|---|---|---|---|
| Jun 8 | ▲ BUY | $1K–$15K | |
| Jun 8 | ▲ BUY | $1K–$15K | |
| May 8 | ▲ BUY | $1K–$15K |
A All 14 insider trades reported on time. How it is graded
Tracked funds that report W
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Renaissance Technologies | 4,514,426 | $417.2M | ▼ −9.2% |
| Bridgewater Associates | 0 | $0 | ▼ Sold out |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →