Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
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W Insider Trading and Fund Holdings (Wayfair Inc.) · https://wallstpal.com/stock/w/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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StockCIK 1616707

Wayfair Inc. (W): Insider Trades and Fund Holdings

In the past 12 months, Wayfair Inc. insiders reported no open-market purchases and 14 sales worth $72.7M; 14 of the sales were reported as made under a 10b5-1 trading plan.

0Insider buys, 12 months
$0Bought by insiders, 12 months
$72.7MSold by insiders, 12 months
1Tracked funds holding

Timeline: news and trades

Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.

  1. Oct 20, 2026Insider saleCTO Fiona Tan sold $920,000 under a 10b5-1 plan
  2. Oct 20, 2026Planned saleTan Fiona (officer) filed notice to sell about $920,000 around Oct 20, 2026
  3. Oct 15, 2026Insider saleDirector Steven Conine sold $13 million under a 10b5-1 plan
  4. Oct 15, 2026Insider saleCEO Niraj Shah sold $13 million under a 10b5-1 plan
  5. Oct 15, 2026Insider salePres., Commercial & Operations Jon Blotner sold $60,060 under a 10b5-1 plan
  6. Oct 15, 2026Planned saleConine Steven (officer, director) filed notice to sell about $13 million around Oct 15, 2026
  7. Oct 15, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $13 million around Oct 15, 2026
  8. Oct 15, 2026Planned saleBlotner Jon (officer) filed notice to sell about $60,060 around Oct 15, 2026
  9. Oct 13, 2026Planned saleConine Steven (officer, director) filed notice to sell about $7.3 million around Oct 12, 2026
  10. Oct 13, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $7.3 million around Oct 12, 2026
  11. Oct 13, 2026Planned saleConine Steven (officer, director) filed notice to sell about $625,320 around Oct 12, 2026
  12. Oct 13, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $625,320 around Oct 12, 2026
  13. Oct 12, 2026Insider saleDirector Steven Conine sold $7.3 million under a 10b5-1 plan
  14. Oct 12, 2026Insider saleCEO Niraj Shah sold $7.3 million under a 10b5-1 plan
  15. Oct 2, 2026Insider salePres., Commercial & Operations Jon Blotner sold $630,611 under a 10b5-1 plan
  16. Oct 2, 2026Planned saleBlotner Jon (officer) filed notice to sell about $630,611 around Oct 2, 2026
  17. Oct 1, 2026Insider saleCTO Fiona Tan sold $715,260 under a 10b5-1 plan
  18. Oct 1, 2026Planned saleTan Fiona (officer) filed notice to sell about $715,260 around Oct 1, 2026
  19. Sep 14, 2026Insider saleDirector Steven Conine sold $7.1 million under a 10b5-1 plan
  20. Sep 14, 2026Insider saleCEO Niraj Shah sold $7.1 million under a 10b5-1 plan
  21. Sep 14, 2026Planned saleConine Steven (officer, director) filed notice to sell about $7.1 million around Sep 14, 2026
  22. Sep 14, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $7.1 million around Sep 14, 2026
  23. Sep 14, 2026Planned saleConine Steven (officer, director) filed notice to sell about $100,000 around Sep 14, 2026
  24. Sep 14, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $100,000 around Sep 14, 2026
  25. Sep 10, 2026Planned saleConine Steven (officer, director) filed notice to sell about $490,400 around Sep 10, 2026
  26. Sep 10, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $490,400 around Sep 10, 2026
  27. Sep 8, 2026Insider salePres., Commercial & Operations Jon Blotner sold $698,333 under a 10b5-1 plan
  28. Sep 8, 2026Planned saleBlotner Jon (officer) filed notice to sell about $698,333 around Sep 8, 2026
  29. Aug 12, 2026Insider saleCEO Niraj Shah sold $7.1 million under a 10b5-1 plan (8 days after: quarterly or annual results)
  30. Aug 12, 2026Insider saleDirector Steven Conine sold $7.1 million under a 10b5-1 plan (8 days after: quarterly or annual results)
  31. Aug 12, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $7.1 million around Aug 12, 2026
  32. Aug 12, 2026Planned saleConine Steven (officer, director) filed notice to sell about $7.1 million around Aug 12, 2026
  33. Aug 10, 2026Planned saleConine Steven (officer, director) filed notice to sell about $636,000 around Aug 10, 2026
  34. Aug 10, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $636,000 around Aug 10, 2026
  35. Aug 4, 2026NewsCompany reported: Quarterly or annual results
  36. Aug 4, 2026Planned saleConine Steven (officer, director) filed notice to sell about $669,780 around Aug 4, 2026
  37. Aug 4, 2026Planned saleShah Niraj (officer, director) filed notice to sell about $669,780 around Aug 4, 2026
  38. Jul 2, 2026Insider salePres., Commercial & Operations Jon Blotner sold $570,518 under a 10b5-1 plan
  39. Jun 30, 2026FundBridgewater Associates sold out in Q2 2026 (13F filed Aug 14, 2026)
  40. Jun 30, 2026FundRenaissance Technologies cut 9% in Q2 2026 (13F filed Aug 13, 2026)

Showing the latest 40 of 43 events.

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 22, 2026.

Recent W insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHoldingFiling
Oct 22Oct 20Fiona TanCTOCTO (ind.)▼ SELL10b5-18,000115.00$920K−3.9%Form 4 ↗
Oct 19Oct 15Steven ConineDirectorDirector▼ SELL10b5-1117,000111.25$13.0M−53%Form 4 ↗
Oct 19Oct 15Niraj ShahCEOCEO▼ SELL10b5-1117,000111.25$13.0M−53%Form 4 ↗
Oct 19Oct 15Jon BlotnerPres., Commercial & OperationsPres., Commercial & Operations▼ SELL10b5-1546110.00$60K−0.5%Form 4 ↗
Oct 14Oct 12Steven ConineDirectorDirector▼ SELL10b5-169,000105.75$7.30M−24%Form 4 ↗
Oct 14Oct 12Niraj ShahCEOCEO▼ SELL10b5-169,000105.75$7.30M−24%Form 4 ↗
Oct 5Oct 1Fiona TanCTOCTO (ind.)▼ SELL10b5-17,000102.18$715K−3.3%Form 4 ↗
Oct 5Oct 2Jon BlotnerPres., Commercial & OperationsPres., Commercial & Operations▼ SELL10b5-16,056104.13$631K−4.9%Form 4 ↗
Sep 16Sep 14Steven ConineDirectorDirector▼ SELL10b5-169,000103.36$7.13M−19%Form 4 ↗
Sep 16Sep 14Niraj ShahCEOCEO▼ SELL10b5-169,000103.35$7.13M−19%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings
All 14 W insider trades →

Insiders who traded in the past year

InsiderRoleBuysBoughtSellsSoldLatest
Fiona TanCTO0$02$1.64MOct 22, 2026
Steven ConineDirector0$04$34.6MOct 19, 2026
Niraj ShahCEO0$04$34.6MOct 19, 2026
Jon BlotnerPres., Commercial & Operations0$04$1.96MOct 19, 2026

Trades by members of Congress

Reported under the STOCK Act. Amounts are ranges from the form. All Congress trades →

Congress trades in W
FiledMemberTypeOwnerAmountTradedDays to reportReport
Jun 8▲ BUYMember$1K–$15KMay 1128PDF ↗
Jun 8▲ BUYMember$1K–$15KMay 732PDF ↗
May 8▲ BUYMember$1K–$15KMay 17PDF ↗
Filing quality

A All 14 insider trades reported on time. How it is graded

Tracked funds that report W

From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.

FundQuarterSharesValue% of portfolioChange
Renaissance TechnologiesQ2 20264,514,426$417.2M0.57%▼ −9.2%
Bridgewater AssociatesQ2 20260$00.00%▼ Sold out
Source: SEC Form 13F-HR filings, retrieved Oct 28, 2026. How we read filings

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →