Director Jeffrey York buys $698,200 of Grocery Outlet Holding Corp. (GO)

Jeffrey York, director of Grocery Outlet Holding Corp., bought 120,000 shares on the open market on March 9, 2026 at an average of $5.82 a share, for a total of $698,200. The purchase was reported to the SEC on Form 4 on March 11, 2026.

It is a new position: the filing shows no shares held directly before this purchase.

The purchase came after a fall: Grocery Outlet Holding Corp. stock was down 35.8% over the 13 weeks before.

5 other insiders also bought at least $10,000 of GO within 30 days, which makes this a cluster buy.

In the 12 months up to this filing, Grocery Outlet Holding Corp. insiders reported 4 open-market purchases and 6 sales.

WallStPal Score: 71 out of 100, because of a brand-new position; a large purchase; 5 other insiders also bought; the stock had fallen 35.8% in the 13 weeks before.

What happened next: after 1 month the stock was up 22% (24.5 points better than the S&P 500); after 3 months the stock was up 47.1% (37.4 points better than the S&P 500); after 6 months the stock was up 112.8% (98.3 points better than the S&P 500). Based on weekly prices from the week of the purchase.

Our read

It is one of 4 insider purchases at GO in the past year, the first open-market purchase by Jeffrey York in our records, made after a 35.8% fall in 13 weeks, a setup where insider buying has historically mattered most. Insiders buy for many reasons and can be wrong; one purchase is a reason to look closer, not a reason to buy.

Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.

Examples

Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.

Explain it like I'm 13

Jeffrey York helps run Grocery Outlet Holding Corp.. Spending $698,200 of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.

More: all GO insider trades · Jeffrey York's track record