INNOVATIVE FOOD HOLDINGS INC (IVFH): Insider Trades and Fund Holdings
In the past 12 months, INNOVATIVE FOOD HOLDINGS INC insiders reported 4 open-market purchases worth $440K and 14 sales worth $703K; 0 of the sales were reported as made under a 10b5-1 trading plan.
Price today, live from TradingView. Values and changes on this page use our weekly prices (as of Oct 2), so trades line up with filings. Why
What the filings say about IVFH
IVFH insiders were on both sides over the past year, buying $440,001 in 4 trades and selling $703,363 in 14.
None of the sales was part of a pre-set plan. That makes them more informative than routine plan sales, but still not proof of a view on the stock.
Gary Schubert, the CEO, bought $50,000 of stock on January 6, 2026. Purchases by the people running the company are rarer than sales and tend to carry more information.
4 different insiders bought within the last 90 days. Several insiders buying around the same time (a "cluster") has historically been a stronger sign than a single purchase.
Written from the filings listed under Sources at the end of this page. Not investment advice.
IVFH price, with every reported trade
▲ insider buy▼ insider sale● Congress■ fund● planned sale■ 5% stake at prices of Oct 2
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Jan 21, 2026Insider saleOther insider Robert William Bennett sold $11,180
- Jan 20, 2026Insider saleOther insider Robert William Bennett sold $1,118
- Jan 16, 2026Insider saleOther insider Robert William Bennett sold $18,021
- Jan 15, 2026Insider saleOther insider Robert William Bennett sold $13,294
- Jan 14, 2026Insider saleOther insider Robert William Bennett sold $1,346
- Jan 13, 2026Insider saleOther insider Robert William Bennett sold $46,550
- Jan 12, 2026Insider saleOther insider Robert William Bennett sold $16,400
- Jan 9, 2026Insider saleOther insider Robert William Bennett sold $34,931
- Jan 8, 2026Insider saleOther insider Robert William Bennett sold $110,523
- Jan 6, 2026Insider saleOther insider Robert William Bennett sold $450,000
- Jan 6, 2026Insider buyCEO Gary Schubert bought $50,000
- Jan 6, 2026Insider buyDirector Denver Johnson Smith bought $151,667
- Jan 6, 2026Insider buyDirector Mark Schmulen bought $86,667
- Jan 6, 2026Insider buyDirector James C. Pappas bought $151,667
Daily chart and analysis
Live daily prices and indicators from TradingView. The chart above uses our weekly prices so trades line up with filings.
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Jan 28, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $450K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $103K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $30K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $23K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $16K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $16K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $13K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $12K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $11K |
| Jan 28 | Robert William BennettOther insider | ▼ SELL | $10K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Robert William Bennett | Other insider | 0 | $0 | 14 | $703K |
| Gary Schubert | CEO | 1 | $50K | 0 | $0 |
| Denver Johnson Smith | Director | 1 | $152K | 0 | $0 |
| Mark Schmulen | Director | 1 | $87K | 0 | $0 |
| James C. Pappas | Director | 1 | $152K | 0 | $0 |
50 Gary Schubert (CEO), 2026-01-06. What the score means
F 17 of 18 insider trades reported after the deadline. How it is graded
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →
Sources
- Form 4: Robert William Bennett, sale · filed 2026-01-28
- Form 4: Robert William Bennett, sale · filed 2026-01-28
- Form 4: Robert William Bennett, sale · filed 2026-01-28
- Form 4: Robert William Bennett, sale · filed 2026-01-28
- Form 4: Robert William Bennett, sale · filed 2026-01-28
All 18 Form 4 filings for IVFH are in the table above, each linked to the SEC.
About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.