Soho House & Co Inc. (SHCO): Insider Trades and Fund Holdings
In the past 12 months, Soho House & Co Inc. insiders reported 1 open-market purchase worth $100.0M and 2 sales worth $30.0M; 0 of the sales were reported as made under a 10b5-1 trading plan.
Price today, live from TradingView. Values and changes on this page use our weekly prices (as of Oct 2), so trades line up with filings. Why
What the filings say about SHCO
SHCO insiders were on both sides over the past year, buying $100 million in 1 trade and selling $30 million in 2.
Written from the filings listed under Sources at the end of this page. Not investment advice.
SHCO price, with every reported trade
▲ insider buy▼ insider sale● Congress■ fund● planned sale■ 5% stake at prices of Oct 2
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Jan 29, 2026Insider buyDirector Gjorgi Popstefanov bought $100 million
- Jan 29, 2026Insider sale10% owner Goldman Sachs Group Inc sold $30 million
Daily chart and analysis
Live daily prices and indicators from TradingView. The chart above uses our weekly prices so trades line up with filings.
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Feb 2, 2026.
| Filed | Insider | Type | Value | Score |
|---|---|---|---|---|
| Feb 2 | Gjorgi PopstefanovDirector | ▲ BUY | $100.0M | 47 |
| Feb 2 | Goldman Sachs Group Inc10% owner | ▼ SELL | $15.0M | |
| Feb 2 | Goldman Sachs Group Inc10% owner | ▼ SELL | $15.0M |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Gjorgi Popstefanov | Director | 1 | $100.0M | 0 | $0 |
| Goldman Sachs Group Inc | 10% owner | 0 | $0 | 2 | $30.0M |
47 Gjorgi Popstefanov (Director), 2026-01-29. What the score means
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →
Sources
- Form 4: Gjorgi Popstefanov, purchase · filed 2026-02-02
- Form 4: Goldman Sachs Group Inc, sale · filed 2026-02-02
- Form 4: Goldman Sachs Group Inc, sale · filed 2026-02-02
All 3 Form 4 filings for SHCO are in the table above, each linked to the SEC.
About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.